How Excellent Softwash Took Their Image to the Next Level with a Rebrand and New Website

Intro – From Craftsmanship to Professional Presentation

Excellent Softwash is already well known for their skilled cleaning of roofs, facades, and terraces using the gentle, sustainable softwash method. No aggressive high pressure that damages tiles, but a thoughtful approach with low pressure and biodegradable products that keep surfaces clean for longer.

Yet their online presence didn’t reflect how professional they truly are. The previous website was outdated, technically limited, and didn’t make a strong first impression. The branding was weak: no clear color or style elements, and a logo that simply didn’t stand out.

The Challenge

When Excellent Softwash came to us, there were several areas that needed improvement:

• No strong branding: Their logo and visual style were very weak, making it harder for customers to remember them online.
• Outdated website: Slow load times, little visual appeal, and no clear structure to guide visitors.
• Limited online visibility: The website wasn’t being found optimally in Google.
• No integrated reviews: While positive word-of-mouth recommendations actually played an important role.

Our Approach – From Brand to Online Business Card

1. A rebrand that creates recognition

We developed a mini brandbook with:

• Fixed color codes that align with trust and professionalism.
• Consistent typography for all online and offline communications.
• Visual guidelines for photography and icons, so that all communication stays recognizable.

Why does this matter? Consistency in your visual presentation ensures customers remember your brand and build trust faster.

2. A website that reflects the quality

The new site is:

• User-friendly: Clear navigation and fast load times.
• Visually strong: Modern design that aligns with the new branding.
• Trust-building: Integrated Google reviews that are immediately visible.

3. SEO & Google My Business optimization

We technically optimized the website for Google and set up Google My Business, so that Excellent Softwash is now easier to find in the region.

4. Data & optimization

With conversion and behavior analysis, we can continue to make targeted improvements in the future and respond to how visitors use the site.

The Result

• A far more professional image that matches the quality of their work.
• Better findability in search engines.
• More trust from new customers through clear, consistent branding and visible reviews.

In the words of the owner:

“We really notice that our image now shows much more of who we are. Everything feels more professional and that gives confidence.”

From Craftsmanship to Image 💧

Excellent Softwash always had the craftsmanship: their method is sustainable, safe, and effective. But just like a facade or roof being cleaned, you couldn’t yet see online how beautiful the business truly was. Behind the scenes the quality was there, but the outside didn’t show it.

Now, with a renewed brand, a fresh website, and better findability, the brand radiates what it stands for. Just like a cleaned facade instantly gives passersby confidence, the new online presence gives that same confidence to potential customers.

Your Next Step

Do you want your brand to radiate the same quality online as it does in real life? We help you with:

• Rebranding & visual identity.
• Websites that build trust and drive conversions.
• SEO & online visibility.

📞 Plan your free strategy session and discover how we give your brand a professional

A rebrand works best alongside branding and design and a new website.